State of the Movement, State of the Empire
So far there’s only one attempt by Accenture (a.k.a. Evil Empire) to reveal our identities. That is perhaps not much considering we have been around for a year.
Yes, a year has passed since we launched the Exposing Evil Empire campaign. So it is time for some birthday cake.
And to commemorate, I thought it would be nice to write a "State of the Union" summary, of sorts. Well, State of the Movement.
But let’s start with "State of the Empire".
State of the Empire
Unfortunately Accenture (evil empire) has grown stronger.
It now has 257.000 employees (December, 2012) – fulfilling its Horizon 2012 Strategy on schedule. Accenture’s goal has been to have 250.000 employees by 2012.
That is 257.000 souls that we have failed.
Accenture Strikes Back
In April 2012, the anti-Accenture site Assventure was taken down. It was hosted on Blogger, owned by Google.
Screenshot of the original Assventure.
I assume Accenture was behind its disappearance, but I don’t know. Since it was open to anyone, perhaps it was taken down by some random Accenture lover.
I could also have been Google itself that took it down, maybe for violating policies. Perhaps someone tipped Google off about these supposed policy violations. If anyone has some insider information on this, please let us know.
In any case, luckily we had a copy of the articles, and have republished Assventure here on Exposing Evil Empire.
Tough luck, Accenture!
Some New Manipulative Tactics
A few months back, we started seeing a great increase in the number of online reviews for Accenture.
The reviews were very positive and often mentioned the exact phrase "Great place to work" and similar.
Great Place to Work?? Accenture???
Is there another company that’s also called Accenture that I don’t know about?
Looking for a Good Twin to Accenture in parallel universes; checked 43 universes and so far no luck. (Photo: Big Bang Theory)
Perhaps a Good Twin from a parallel universe?
I got curious and decided to examine this further. (I mean to investigate the reviews online, not to search in parallel universes.)
You can read Accenture Caught Manipulating Employee Reviews for more details on the analysis.
It turns out that the HR department in Accenture India told its low level employees to write positive reviews online in June 2012. In fact, more than 200 current employees in India did this in one single month. This is a very malicious but effective tactic by Accenture in the efforts to recruit new personnel. Unfortunately many people buy what Accenture claims.
Luckily some people tell the truth about Accenture being soul-destroying and “not even close to what they say in the recruitment phase”.
Accenture’s Brand Value
Accenture also has a new advertising campaign, trying to show results for clients. Of course we will mock this campaign as well, just as we have done with Accenture’s previous advertising.
Mocking accenture’s advertising.
The Accenture brand is ranked #43 (source: Interbrand).
The Accenture brand value has grown by 9% according to InterBrand.
But, if we want to see the glass half-full instead, we can point to IBM’s brand which is worth $76 billion compared to Accenture’s $8,7 billion.
And of course here at EEE, we miss Tiger Woods – he became such a good fit with Accenture after his infidelity scandal. (Sorry Tiger, nothing personal!)
State of the Anti-Accenture Movement
The Movement… that is us. The Anti-Accenture Movement to be precise.
Accenture is immensely strong. And we’re just getting started. So there’s a slight imbalance in this war.
But we are learning.
We have published some 20 articles now. Some articles that we are working on at the moment of writing this are:
- 20 Things that are Better after Resigning from Accenture,
- Accent on Manure – The Top 10 Lies within Accenture, and
- What my Friends Think I Do – The Accenture Career
If you’re interested in these, you can subscribe to our newsletter to get notified when they are published.
We’re also planning a new graphical design of the site.
We’re far from our goals still, but we’re starting to see some traffic to the site. This is good news.
However, our biggest win is that we are getting contacted by people. People write us for advice or to offer to write articles. We’re making friends. Slowly we have grown our group. We’d love to hear from you too, even if it is just to say "good work!" (or "crappy work!".) And we answer all emails (sometimes a bit slow, but we answer everyone).
The Challenge: Taking Down Accenture Won’t Be Easy
As you might have understood, our goal is to see Accenture crawling in the mud, bankrupt.
This is a huge challenge, but not impossible. Remember Arthur Andersen anyone? A.k.a. Accenture version 1.0.
With almost $6 billion in cash (or cash equivalents such as bills to be paid from clients) Accenture has some financial muscle to advertise or throw lawyers our way. To say the least.
Most ex-evil empire-employees (eeee’s) don’t have any motivation to speak up about their horrible experiences. If the firm spends millions on advertising building a brand that says "hey it’s great to work here, and we only hire the best" then the eeee’s think "who am I to disagree, I’ll just play along and let my new colleagues think I’m the best."
With an army of Senior Executives, lawyers, recruiters, and communication personnel Accenture can take action quickly.
This is why we need your help. Write about your experience and it will be seen by hundreds of young jobseekers!
What is Next?
What would you like to see from us in the next year?
- Advice on how to get out of Accenture?
- How to get jobs in other consulting firms?
- Juicy gossip?
- Cup cake recipes?
The senior ones are the corrupt and abusive ones (I guess somewhere around the level of Team Lead your soul is lost forever.) To quote Chainsaw Charlie:
Before we’re done, son,
we’ll make you one!"
The Anti-Accenture Movement